When'sa your Dolmio Day?
I'm still sitting here bleary-eyed waiting for the Italian general election results. At 6am this morning the situation was that Romano Prodi had won most of the votes in the lower house. Almost five hours later, the situation is exactly the same. Prodi is celebrating victory, but Berlusconi is contesting and asking for a recount which could take all day. This debacle is typical of Italian politics, but I'm keeping my fingers crossed for Prodi. Not that his nine party coalition - ranging from communists to Catholics – inspires a lot of confidence, but he does seem to be a nice chap and good on him if he manages to keep the corrupt foul mouthed businessman at bay.
I was off last week and whilst doing some writing at home, ITV's This Morning was on in the background. At every advert, the Dolmio family appeared with their zany antics, including Papa Dolmo mimicking a TV presenter. Dolmio is sponsoring Britain's number one daytime show for nine months. A Masterfoods spokesman said that they hoped to reach the target audience of busy mums' at the time of day when meals are planned – God help the kids of this country.
Have you ever tasted this stuff? It bares absolutely no resemblance to a pasta sauce you'd get in Italy and I think it's shocking that it's being promoted as a traditional Italian product. If you go on the website, there is a section titled 'ask Mama'. If they're claiming to be so authentic, at least get the spelling right (it should be 'Mamma'.) At the end of their adverts, you'll even notice the 'blink and you'll miss it' Made in Holland. One of the snippets on This Morning is a scene where the plastic puppets are sitting around the table with steaming plates of spaghetti with bolognese sauce. Papa says “one, two, three, four” and they begin the race to finish first. The reality would be “one, two, three, four” find the dog first.....
I thought that this country was becoming more culinary aware – some of the best chefs and restaurants in Britain are British – quite an achievement considering the fact that some of the best chefs from all over the world have made a home here. If Mums have got time to be watching This Morning, I'm sure they could whip up a quick pasta sauce from scratch – it really doesn't take that long.